Case Studies
Selected marketing projects delivered by our team across ads and SEO. Figures are as reported in each project.
SaaS · SEO
Challenge: Top-funnel traffic, but payroll and HRMS comparison searches rarely turned into demo requests.
What we did: Built 13 feature and comparison pages, 2 demo funnels and 44 product-intent internal links, so buyers could reach demo pages in fewer steps.
Result: Organic demo requests grew from about 7 to about 19 a month by month 6, with 28 commercial terms in the top 10.
Construction · Local SEO
Challenge: A referral-dependent contractor that did not rank for residential and fit-out searches.
What we did: Delivered 9 service pages, 14 project-proof modules and 26 service-area internal links, linking portfolio proof directly to enquiry points.
Result: Organic project enquiries rose from about 8 to about 18 a month by month 6, with priority terms near the top 3.
Hospitality · SEO
Challenge: Heavy dependence on OTA bookings while travellers searched direct hotel and staycation terms.
What we did: Built 9 room and stay pages, 2 direct-booking funnels and 35 city-guide links into booking pages, with event tracking on key actions.
Result: Direct organic bookings reached about 24 a month by month 6, with 23 hotel-intent terms in the top 10 and OTA share down 41%.
Fashion e-commerce · Category SEO
Challenge: Thousands of SKUs, but buying searches landed on thin category pages.
What we did: Optimised 18 category pages, set a faceted-index policy and added 64 collection-to-product links.
Result: Organic monthly revenue grew from about ₹3.4 lakh to about ₹9.4 lakh by month 6, with 29 category terms in the top 10.
Finance · Local SEO
Challenge: Relied on referrals in tax season while ITR and GST filing searches went to competitors.
What we did: Built 10 filing service pages, a due-date content engine and 33 intent-to-service internal links that move readers to consultation prompts.
Result: Tax-season organic calls rose from about 8 to about 21 qualified calls a month by month 6, with key terms ranking near #2.
Case studies are from projects delivered by the team behind Concept Giants and Funky Developers.
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